We're Narcity Media Group.

Chuck Lapointe

Co-Founder & Chief Executive Officer

Chuck Lapointe

Co-Founder & Chief Executive Officer

Chuck spearheaded the sponsored content movement in Canada in 2013 and has a mission to connect everyone to their city through experience and content. Prior to building Narcity, he worked for 4 years as Production Director at Ressac, a digital strategy consulting firm in Montreal.

Max Alejandro Sanchez Luckert

Director of People Operations

Max Alejandro Sanchez Luckert

Director of People Operations

Max Sanchez is a polyglot and people person with an international background and extensive cross-cultural experiences in four continents. His empathetic people-first approach propels Narcity’s operational excellence with a focus on building a human-centric workplace where anyone can be their true self at work.

Albert Yehuda

CFO

Albert Yehuda

CFO

With more than 20 years of experience managing organizational change, Albert’s strength lies in helping teams of all sizes improve the way they work, improve their competitiveness, and grow their bottom line. Having worked as Finance Director, CFO and Big Four Consultant, his focus has always been in leading teams towards common objectives; focusing on tools, people, and processes to create the infrastructure necessary to support an organization’s needs in a way that adds value. Albert’s experience extends from small entrepreneurial ventures to Fortune 100 organizations. He holds an American CPA issued by the state of Illinois and is LEAN certified.

Tristan Rahman

Head of Creator Partnerships

Tristan Rahman

Head of Creator Partnerships

Tristan brings 10+ years of experience in the Canadian media agency, ad-tech and start-up space. He’s a Passionate and results driven creator marketing and technology entrepreneur that will push the boundaries for Narcity Media Group’s newly created division Rally. His mission is to support Canadian creators with innovative resources and access through Rally and uplift local brands and communities across Canada.

Laurie Bergeron

Associate Director of Content

Laurie Bergeron

Associate Director of Content

With a passion for creativity and a background in writing and editorial leadership, Laurie oversees the Content Division, shaping the vision for Narcity Media’s editorial brands and social media presence. She is devoted to delivering engaging and digestible stories to Canadian audiences. Her goal is to cultivate a space that unites readers and creators, building a community around accessible and informative storytelling, with a touch of magic.

Alexandre Boccardi

Head of Events

Alexandre Boccardi

Head of Events

Alex is a natural problem solver with a decade of expertise spanning the events, hospitality, and tech industries. He played a pivotal role in the successful launch of FeverUp in Canada, scaling experiences like the Candlelight Concert Series and the Harry Potter Yule Ball, along with a previous stint at Uber. As a seasoned entrepreneur in the Food and Beverage industry since his college years, he brings his people-first approach, along with a focus on optimizing and scaling processes, to Narcity to spearhead the new Events Division.

Stef Mallaci

Head of Brand Partnerships

Stef Mallaci

Head of Brand Partnerships

With a career that has crossed international borders, Stef has a wealth of experience in media, content, and tech from three global markets. As Head of Brand Partnerships for NMG, he leads our sales, marketing, and production initiatives to bring branded content to market. A passionate, people-first leader, Stef is driven by thought leadership, and the idea of bringing game-changing value to partnerships. "Striving towards the extraordinary, is mandatory," as he puts it.

Helena Hanson

Interim Managing Editor

Helena Hanson

Interim Managing Editor

Helena Hanson (she/her) is the Interim Managing Editor for Narcity, where she leads a passionate team of writers and editors. She has worked for Narcity Media Group for almost five years, initially as a Writer, before taking on roles like Associate Editor, Trending Editor and Senior Editor. A first-class graduate of Cardiff University’s School of Journalism, her forte is strong service journalism and breaking down complex topics into informative and digestible round-ups and news hits. Originally from the U.K. Helena has also lived in Australia and Canada.

Izabelle Bernier

Managing Editor, Quebec

Izabelle Bernier

Managing Editor, Quebec

A graduate of the Bachelor's program in Journalism at UQAM, Izabelle joined the Narcity Media team in 2016. Currently serving as the Managing editor for Narcity Québec, Izabelle has been leading the continuously growing team of editors and writers since 2018. Over the past eight years, she has played a crucial role in the expansion of Narcity Québec by developing new content strategies, including the launch of Lifestyle and Entertainment verticals, and elevating the media outlet's quality standards and way to create content. Her mission is to maintain high-quality editorial standards, while ensuring that Narcity evolves and continues to excel in an ever-changing media landscape.

Minnie Nguyen

Head of Studio

Minnie Nguyen

Head of Studio

With over a decade of experience in creative strategy, content marketing, and production, Minnie has spearheaded award-winning branded content campaigns for leading Fortune 500 brands such as Mazda, Molson Coors, Spotify, and McDonald’s. As one of the early employees at Narcity Media, she has witnessed the rapid evolution of the media and advertising landscape and in her current role as Head of Branded Content, Minnie leads the content studio to become a leader in Canada’s branded content space.