Campo Viejo Wine's Campaign Serves 14x Targeted Conversions, with a captivating culinary contest

In a strategic move to captivate Canadian Millennials, Campo Viejo wines partnered with Narcity Media Group to launch a bilingual, Canada-wide campaign. This campaign focused on aligning with good food and memorable experiences through a one-of-a-kind contest.

Tasked with promoting this contest, we crafted a narrative that ignited a sense of FOMO, encouraging participation and the chance to win a unique culinary adventure with a celebrated local chef and content creator, giving them a taste of what they’d experience if they won. Blending engaging articles, immersive videos featuring the chef, and robust social media amplification, the campaign successfully generated excitement for the contest, resonating deeply with our audience’s passion for culinary exploration and contests.

The campaign triumphed with remarkable engagement and participation. Contest entries skyrocketed, reaching 14 times higher than anticipated and the click-through rate (CTR) on all articles surpassed our targets, a testament to the campaign's magnetic appeal. Overall impressions exceeded targets twofold, while all content performed phenomenally, particularly the videos, achieving 235% of the targeted 15-second views. These outstanding results underscore the campaign's success in crafting a narrative that profoundly connected with the audience. It also highlights the powerful synergy of combining media strategies and an influential content creator, setting new standards in audience engagement and campaign success.

Campaign Recognition 🏆

An article from this campaign won top 5 Ranking in the "Highest Converting Articles" category of Pressboard's 2023 Branded Content Report. Read all about it here.