Background
Mazda Canada aimed to drive awareness of the new Mazda CX9 and position the nameplate as a place of sanctuary for a health-and- wellness-minded consumer.
Results
Tapping in to our audience’s affinity for road trip content and desire to incorporate health and wellness across all facets of their lives, Narcity Media Group and Mazda came together to create the Seeking Nature content campaign.
Through captivating storytelling and imagery, this campaign reminded our community of the importance of taking time to reconnect with nature, especially in the wake of COVID.
We provided readers and watchers with inspiring ways to plan their next nature adventure, through fun activities and compelling routes and by sharing tips for making their experience one of a kind.
