Background
In a strategic partnership, Pizza Pizza collaborated with Rally, Narcity Media Group's dedicated content creator division, to raise awareness of their Valentine's "Third Wheel Wheel Deal." This collaboration focused on creating a video with a fun and playful voice, while putting an entertaining spin on the typical Valentine's Day campaign activation by celebrating 'Third Wheels.'
The campaign included an engaging video on TikTok, where the chosen creators, @thatvancouvercouple has a strong presence. The content featured a humorous take on being a 'third wheel' on Valentine's Day, aligning perfectly with Pizza Pizza's fun and inclusive messaging.
Results
The campaign garnered over 214k views and impressively over 8.4k engagements, including 6.9k+ likes, 113+ comments, 420+ saves, and 1,030+ shares. This engagement level indicates a strong resonance with the target audience. Notably, the engagement rate for the campaign was approximately 4%, which is significantly higher than the TikTok industry benchmark of 2.63% for brand content in 2024 (Rival IQ). This demonstrates the effectiveness of the content in capturing and maintaining the audience's attention.
Key Results
1.5 x
The industry benchmark for engagement
8.4k +
Total engagements (incl. likes, comments, saves and shares)
214k +
Video views
Deliverables
- Rally - Impact (Fully Managed by NMG)
- 30s vertical video (9x16)
- Distribution across all of the Creator's social platforms
- Creator Boost Enablement
