Background
Addressing trust and competency concerns with REALTORS® in Canada, CREA sought to reshape perceptions, focusing on first-time home buyers and sellers. Our strategy championed REALTORS® as trusted advisors to an audience with a keen interest in real estate. We crafted narratives that highlighted the human side of real estate, showcasing how REALTORS® provide invaluable guidance during significant life events, blending expertise with empathy.
Results
The campaign resonated powerfully, exceeding our guaranteed page views. Readers engaged deeply, averaging nearly 3 minutes per article. This success underscored REALTORS® as vital figures in Canada's real estate journey, spotlighting their expertise to a vast audience.
*Industry benchmark source: Pressboard
Key Results
4.4M
Total Impressions
4x
*Industry benchmark for
avg. time/article
1.8x
*Industry benchmark for
avg. reads/article
Deliverables
- 4 custom article
- Incremental Social Amplification
- 4 Featured Partner placements
