Background
Reitmans stepped into the spotlight with a bold ambition: to shed their "it's your moms store" image and position themselves as a trendy, fashionable brand for ‘Inspired Styler’ millennial women in Canada, with a focus on the Ontario market.
Our game plan at Narcity? We took to the vibrant streets of Toronto with a Vox pop approach, showcasing Reitmans' fall collection in a way that turned heads and sparked surprise. Imagine passersby discovering the stylish outfits they admired, only to learn they were from Reitmans — effectively changing their perception of the brand.
Results
The campaign was a hit with its audience, brilliantly overachieving its video view targets by 25% and effectively engaging the sought-after 25-44 female demographic, with this group constituting a significant portion of our total impressions. This wasn't just a campaign; it was a narrative that our audience, who look to us for inspiration and the latest in fashion, naturally gravitated towards, expecting nothing less from Narcity's rich storytelling tapestry.
This campaign is a testament to how a brand can reinvent itself and resonate with a new generation, all while staying true to its roots.
Key Results
1.1M
Total impressions
125%
of our target for 15-sec video views
Deliverables
- Hosted Social Video Package
- Social Amplification Package
