Background
In a dynamic Canadian real estate landscape, RE/MAX decided to roll out a coast-to-coast campaign aiming to be the top choice for young homebuyers. Through two meticulously crafted articles—one diving deep into Eastern Canada's insights and another giving the lowdown on the West—we showcased RE/MAX real estate agents' unmatched expertise and revealed 2023 real estate predictions. Paired with strategic media placements and rich media offering, we not only showed off the perks of teaming up with seasoned real estate agents but also made RE/MAX the go-to guide for younger Canadians setting out on their home buying adventure.
Results
The campaign's impact was profound. Both articles blew their targets out of the water. The numbers showed us that our audience, empowered with actionable insights, wasn’t just aspirational but actively plotting their next moves. The article page views, time spent on each page, and the click-through rate (CTR) of the article banners all over performed. Capitalizing on our audience's great interest in real estate, we tapped into their realities and successfully positioned RE/MAX as their go-to resource.
*Industry benchmark source: Pressboard
Key Results
3.1M
Total Impressions
4X
*Industry Benchmark for avg. time / article
185%
Page View Targets
Deliverables
- 2 articles (1 West + 1 East)
- Brand Media
- Video Native Ads
- Rich Media - Dynamic Video
- Standard Banners
