Background
In the competitive Ready to Drink (RTD) scene, Smirnoff Ice aimed to give a new spin to cocktails in a way that resonated with the Quebec market.
We didn’t just mix a drink; we mixed in a cultural celebration. Picture this: Blue-hued cocktail creations for the St-Jean-Baptiste festivities taking center stage, with Smirnoff Ice as the star. Our strategy? To weave Smirnoff Ice into the fabric of Quebec’s vibrant summer culture. We launched a video with a humorous twist, showcasing a refreshing cocktail recipe using local Quebec ingredients and the journey continued with an array of inventive recipes that transformed favorite drinks into summer delights.
Results
Our campaign didn’t just offer a drink; it offered a culturally relevant experience, elevating Québec summer festivities. The result? A deeper connection with our French Quebec audience, who aren’t just looking for another drink recipe but a way to enrich their cherished moments. The metrics spoke columns, soaring beyond targets, and weaving Smirnoff Ice seamlessly into the Quebecois summer narrative.
Key Results
2.1M
Total impressions
1.2X
Guaranteed 15 sec video views
111%
Guaranteed article page views
Deliverables
- 2 Performance Content Packages (w/ 2 articles)
- 1 video
- 1 custom IG carousel
- Standard Banners (BONUS)
