Background
As Canada navigated an uncertain economic climate with rising inflation, Canadians needed more than just financial services—they sought genuine guidance. Tangerine Bank, in collaboration with Narcity Media Group, set out with a clear objective: to position the bank as an empowering ally in these challenging times.
Through city guides and a video series, we sought to empower Canadians to enjoy life's experiences while being financially savvy. The content showcased Tangerine Bank as a trusted companion in these times, offering practical advice on smart spending, traveling wisely, and relishing local cuisines without breaking the bank.
Results
The campaign's success was palpable. All four articles surpassed their page view targets, and the videos outperformed their guarantees. But beyond metrics, the depth of organic engagement underscored Tangerine Bank's pivotal role in Canadians' financial journey during challenging times.
*Industry benchmark source: Pressboard
