Background
TELUS partnered with Narcity to create a memorable evening in Montreal with an exclusive, free concert by popular artist Dave Summer, celebrating the launch of MTELUS’s brand-new, permanent, and spectacular video wall.
The campaign aimed to generate excitement and ensure a full house for Dave Summer’s free concert at MTELUS, while also driving increased traffic to the MTELUS website and its online ticket reservation page. Additionally, it sought to strengthen audience engagement with the TELUS brand through relevant content that showcased its support for Montreal’s vibrant cultural scene.
We crafted a dynamic article titled “Un concert gratuit de Dave Summer au MTELUS pour le dévoilement de son mur vidéo,” perfectly capturing the unique vibe and excitement surrounding this special event. The content was strategically amplified across social media and a targeted Google Ads campaign, allowing us to reach a large and engaged audience throughout Quebec.
Results
The campaign not only met but far exceeded our averages:
- Page Views: 2,891 (+193% vs. our average)
- Clicks in Article: 149 (+219% vs. our average)
- Total Impressions: 344,071 impressions across all digital platforms
This successful collaboration enabled TELUS to optimize visibility for the new permanent video wall, attract a large, targeted audience, and generate genuine interest—resulting in a tangible increase in traffic to their digital platforms.
Key Results
193%
Page View Targets
2 x
Industry benchmark for
Article Clicks
2 x
Impression Targets
Deliverables
- Mini Article
- 1 x Article with article production
- Organic distribution and amplification
