Haligonia and NMG Announce Strategic Sales Partnership
OCTOBER 25th 2024 - Haligonia (haligonia.ca) has entered into a strategic sales partnership with Narcity Media Group (NMG). This collaboration will bring Haligonia's iconic local media brand to major agency partners and national brands across Canada and the US.
The partnership enhances Narcity Media Group's presence in Halifax & Atlantic Canada, adding Haligonia's strong local presence to NMG's offerings, with a focus on engaging hard-to-reach millennials and Gen Z in the Atlantic region.
"We are thrilled to represent Haligonia and work with their team to expand their sales presence in Toronto and Montreal. Their deep connection to the local Halifax community has made them a trusted voice since 2008, and we're excited to help them bring in more ad revenue." – Chuck Lapointe, CEO of Narcity Media Group.
The collaboration also includes Haligonia’s social media channels on TikTok, Instagram, and Facebook, further expanding NMG’s social distribution capabilities.
"We're thrilled to join forces with Narcity, tapping into their extensive sales network and resources to connect national brands with our audience. This partnership brings exciting new opportunities for Atlantic Canada to reach lucrative national ad markets all while ensuring we continue to deliver local content to hundreds of thousands of our followers in Atlantic Canada." says Steve Morrison, CEO and founding partner at Haligonia
Narcity Media Group can now offer products across its owned and operated media brands to Haligonia under a unified rate card. This means brands working with both companies will benefit from streamlined communications and reporting, maximizing efficiency and effectiveness.
"Haligonia is a staple of the Halifax community, and this partnership brings together two powerful local media brands. The synergies between Narcity Media Group and Haligonia will allow us to offer clients an unmatched reach into the Halifax & Atlantic Canada market." – Stef Mallaci, Head of Brand Partnerships for NMG.
Book a call with us today to learn more about Haligonia and how we can help achieve your Halifax & Atlantic Canada's marketing objectives.
About Haligonia
Since 2008, Haligonia has been a trusted source of local news and information in Halifax. Offering measurable digital and social media exposure, Haligonia is deeply rooted in the Halifax community and is known for its unique approach to engaging its audience across digital platforms.
About Narcity Media Group
Narcity Media Group is one of the leading digital media publishers for millennials in North America. We own and operate Narcity.com and MTLBlog.com, covering everything from breaking news to original travel guides. Our extensive network of content creators spans coast to coast, creating content that engages our local audiences and creates memorable experiences. Founded in 2013, Narcity Media operates remotely across North America with offices in Montreal and Toronto.