Narcity Media integrates with The Trade Desk's OpenPath

Narcity Media Group (NMG) is proud to announce its integration with OpenPath, becoming one of the first Canadian publishers to adopt this innovative programmatic advertising technology. This strategic move aligns with NMG's commitment to enhancing advertising efficiency and transparency for our partners.

OpenPath streamlines the programmatic advertising process by enabling direct connections between advertisers and publishers, eliminating intermediaries and reducing complexities. By leveraging OpenPath, NMG aims to provide advertisers with more direct access to our premium inventory, ensuring better performance and value.

"Embracing OpenPath reflects our dedication to adopting a transparency first approach that benefit both our advertisers and audience," said Chuck Lapointe, CEO at Narcity Media Group. "This integration enhances our advertising capabilities, offering more efficient and transparent options for our brand partners."

"The more transparency and efficiency we can drive with our partners, the more value advertisers will realize in their media investments. We’re excited our partner Narcity has integrated with OpenPath in Canada, as they innovate to enhance the reader experience,” said Christos Nikitopoulos, GM Business Development, The Trade Desk

As a leading digital media company in Canada, NMG continually seeks to innovate and improve our services. Integrating OpenPath is a significant step toward optimizing our programmatic advertising operations and delivering superior results for our clients.

For more information about our advertising solutions and this new integration, please contact partners@narcitymedia.com.